The Final Layout



220 x 295mm

Title: BranD No. 61 The Final Layout How many times does a layout be modified before it becomes the final version? What are the points do designers pay attention to when they design a layout? Who moves your layout? Designers should, whatever fields they are in, step up efforts in layout design, because it is the key for brands. Layout doesn’t only focus on the visual level, but also its efficiency, logic and concept when conveying messages. How to tell a good story by deploying text, typeface, photography, color, pattern and other elements is the fundamental task for designers. The exploration on new logic and thoughts on layout design is worth for learning because they promote the evolution of layout design. A great revolution is what the field of layout design is about to embrace as the development of public aesthetics and design trend. Therefore, BranD team featured in the Issue 61 some avant-garde works with great layout that indicate the great change from various industries globally. On the occasion of the 10th anniversary of BranD magazine, the team starts its exploration from the most foundational yet pragmatic themes. Designers are welcome to join the great change in the field of layout design with a more mature and open mind. Let’s settle the layout at one go! Contents of Issue 61: 1. Tracing back to the origin of layout design and briefly analyzing its historical context. An exploration of several changes in layout design from the creation of movable type in 16th Century, Arts and Crafts movement in 19th Century, to various schools of modernism such as Bauhaus style and Swiss style in 20th Century. 2. Readers can know more about grid system through the illustrated article that introduces the elements and types of grid system and its underlying canons. 3. A brand-new vision of interview is introduced in the Issue 61. It is a creative interview titled with “Conversation Between Designers”. The team invited Xiaoxiang Liu, a China-based famous book designer, as the contributing editor. The interview presents readers with the designers’ thoughts on layout in terms of different mediums, forms and creativities. Having been engaged in book design for many years, Liu has formed a system of layout. How does he analyze and interpret the works? Layout design, form of book, function and entertainment, selection of typeface, combination of color and other points are discussed in the conversation between Liu and other 7 designers. 4. Exclusive Interviews×5 The team invited designers from various fields to discuss the characteristics of layout on different mediums, helping readers realize different ways to design layout. 5. Exploring how designers convey new concept in design through re-sorting, organizing and reconstructing visual elements. Japanese designer Shun Sasaki, who is good at applying geometric shapes and eye-catching colors in design, reveals his unique views on layout and design in the interview. Let’s learn how he endows his works with a distinctive temperament. 6. How many types of layout are there in the field of book design? What kind of layout would designers choose to increase the efficiency in conveying messages when they design books with complicated information? Swiss designer Felix Pfäffli, Korean designers Kangin Kim and Yunho Lee, as well as Slovenian designer Nejc Prah design their layout from the perspective of order, flexibility and irregularity respectively, exploring the new relationship between layout and textual information. 7. Switching from 2D to 3D, let’s observe and probe into the layout on the packaging box. Through the exclusive interview, readers can realize how Kai Leung, the emerging designer in China, takes advantage of the limited space of packaging to communicate the characteristics of brands clearly and grasps people’s eyes. 8. Issue 61 featured 58 layout designs arranging from poster, book, packaging, website, exhibition guide, activity guide, to cultural and creative product, just to name a few. Various types of layout present the sign of future layout, and this issue is a one-stop solution to solve your questions in the field. 9. “The exploration of layout will never end” is not just a slogan, but a hope that can encourage readers to dive beneath the surface of design to discover unlimited possibilities of layout design. The cover of the Issue 61 is an interactive cover that can be tore. Let’s tear the cover and start a new exploration of layout design.

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